WA YU JAE (와유재)

Visit info

Hours

11:00-19:00

Closed

Tuesdays, the day of Seollal (Lunar New Year's Day) and Chuseok (Korean Thanksgiving Day)

Sells

Key ring / Eco bag / Tumbler / Handkerchief / Craft / Mug

Information

+82-507-1382-6582

About

WA YU JAE in Seoul is a storytelling souvenir shop that curates design products inspired by traditional Korean culture and shares the stories behind them. More than just a retail space, it introduces Korean culture in an accessible way for international visitors, positioning itself as a place where travelers can linger and engage, much like a destination in its own right. Alongside a carefully selected range of products that reflect Korea’s cultural heritage, WA YU JAE actively communicates the narratives behind each item through its store displays and social media. The shop also offers a variety of programs that invite visitors to experience Korean traditions firsthand, including cultural interpretation sessions and traditional tea experiences.

Getting there

108 Samcheong-ro, Jongno-gu, Seoul

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